Responsive Website Design & Development
If you are a bricks and mortar business and think you don't need a website because you cater to locals, you are mistaken. If you have a website that hasn't been updated in years, or it isn't mobile-friendly, you are losing business. Your website is the most powerful marketing tool you have at your disposal, but too often business owners let it languish. Make it work for you! Increasingly, people are searching for local businesses online whether it is on a computer, tablet, or smartphone. A recent survey revealed that half of all online local business searches end with a purchase and 63% of people use multiple devices to conduct that search. If you aren't online, or have a website that isn't optimized for mobile use, you are losing sales. Google reports that 40% of mobile consumers turned to a competitor’s site after a bad mobile Web experience, and 57% said they wouldn't recommend a business with a bad mobile site. That is why we design responsive websites that are mobile-friendly with simplified navigation and faster load times. Websites today don't have to be complicated or expensive, but every business needs one, and people need to be able to find it. That's where we come in. Lantern Hill builds mobile-optimized websites that are easy to maintain by yourself, or we can manage it for you.
SEO Optimized Website Content
If no one can find your website you are losing business. Period. Pay-per-click advertising can help, but not everyone has the budget for it. That is why we specialize in creating engaging search engine optimized (SEO) copy that delivers organic search results based on their relevance to the terms entered. The world of SEO is constantly changing. What worked last year, last month, or even yesterday, may not work today. SEO is an art and a science, and if you do the wrong thing it can affect where you appear in the search results. We stay current with the latest developments and use analytics to see what is or isn't working.
Social Media & Blog Management
Did you know that 74% of all adults who are online use social media sites? It's an inexpensive and effective way to not only reach, but engage with your audience. Social media makes it easy to share business news, promote sales, and reward the loyalty of your current customers with special promotions. Its shareable nature also makes it a great way to attract new customers by turning your existing customers into online influencers. Facebook, Twitter...there are so many choices, but how do you know which platform is right for your business? We will meet with you to learn about your business and your target consumers, then we will create, execute, and manage a social media plan that fits your business.
Targeted Email & Newsletter Campaigns
91% of Americans use email daily. Despite the explosion of social media channels, email marketing is still a low-cost and highly effective way to reach customers and strengthen their connection to your business or brand. We will manage your campaign using an email marketing service that enables us to maintain your distribution list and design emails and newsletters that fit your brand identity. Emails are a great way to drive traffic to your website and social media pages while delivering product news, expert advice, limited time offers, coupons and more.
Branding & Brand Identity
Your brand is more than a logo, it's how consumers perceive your business as a whole. Whether you or selling a product or a service you need a clearly defined brand at the heart of all your communications. If you are establishing a new business we can create your brand identity, which are the visual elements of your brand (logo, letterhead, sales materials, fonts, and colors). If you are an existing business, we will evaluate your current branding and make recommendations to improve it.
Marketing, Sales, Public Relations, & Technical Copywriting
Lantern Hill offers a full range of copywriting services for internal or external audiences, including: websites, press releases, newsletters, marketing and sales materials, technical manuals, and much more. We bring over 15 years experience writing for clients in diverse industries. We will create engaging copy for your business. Through research and interviews we learn about your business, your consumer, and even your competition, to create original copy that will resonate with your target audience.
Contact Us to learn how we can help your business.